Abdulrahman Adamu&Isah Balarabe ABSTRACT The attainment of independence by many African states necessitated the adoption of regional integration initiative as a means of enhancing socio-economic development in the region.Regrettably, after many decades of regional integration efforts, Africans appear not to have benefited significantly from that initiative. The paper examined theRead More

*Fortune Ugochukwu Abiaziem1 and Olumakinwa Adebayo Opeoluwa2 ABSTRACT This study appraised the effect of social marketing on youths buying habits in higher institutions using the Federal Polytechnic, Ilaro in Ogun State as a study. The objectives were to ascertain the effect of peer groups, discover the relationship between family ties,Read More