BUSINESS RE-DESIGN AND ORGANIZATIONAL SURVIVAL OF FOODS AND BEVERAGES MANUFACTURING COMPANIES IN RIVERS STATE, NIGERIA

Onyeaka, Ogechi, PhDand Okpimah, Special Aaron Emoefe, PhD

ABSTRACT

This study examines the relationship between business re-design and organizational survival of foods and beverages manufacturing firms in Rivers State, Nigeria. The study employed cross-sectional survey research design with a population of all the foods and beverages manufacturing firms operational within Rivers State, Nigeria. Data was generated using the structured questionnaire instrument. The sample element was 120 managers and supervisors within the foods and beverages manufacturing firms. The study used Spearman’s Rank Order Correlation Coefficient to test the relationship between business redesign, and the measures of organizational survival adaptability, proactive. The findings showed that business re-design has a very strong relationship with organizational survival in the foods and beverages manufacturing firms in Rivers State, Nigeria. The study concluded that business re-design has a strong influence on organizational survival: adaptability, pro-activeness in the foods and beverages manufacturing firms in Rivers State, Nigeria. It was recommended that foods and beverages manufacturing should recognize the importance of continuous redesign of product and assign adequate resources for the same.

Keywords: Business Process Re-design, Organizational Survival, Adaptability, Proactiveness.