IMPACT OF CREATIVITY AND INNOVATION ON ENTREPRENEURIAL SUCCESS IN KOGI STATE

Umar, Kadiri (Ph.D.),

ABSTRACT

This paper examined the effect of creativity and innovation on entrepreneurial success in Kogi State. The survey research method was used to ascertain information and data from both primary and secondary sources. A structured questionnaire was administered to a sample of 188 respondents selected from a population 350.The hypotheses was tested using multiple regression. It was found that creativity has positive beta coefficient (0.590) with a p-value of (0.000) showing a strong statistical significant relationship with entrepreneurial success in Kogi state. It was also revealed that innovation has positive (0.639) and significant p-value of (0.000.) with entrepreneurial success in Kogi state. The study concluded that creativity and innovation has positive and significant effect on the entrepreneurial success in Kogi State. The study recommended that Organization leaders should consider adopting transformational leadership style and transactional leadership style in order to enhance organizational efficiency in manufacturing firms in Kogi State. It was also recommended that an entrepreneur should try to engage in creativity and innovative activities in order to achieve bumper success in their businesses.

Keywords: Creativity, Entrepreneurship, Entrepreneurs, Innovation, Product Development, Entrepreneurial success.