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{"id":1781,"date":"2023-06-02T09:25:19","date_gmt":"2023-06-02T09:25:19","guid":{"rendered":"https:\/\/cedtechjournals.org\/?p=1781"},"modified":"2023-06-02T09:25:26","modified_gmt":"2023-06-02T09:25:26","slug":"impact-of-entrepreneurial-innovation-on-the-performance-of-manufacturing-firms-a-study-of-nigerian-breweries-enugu-enugu-state","status":"publish","type":"post","link":"https:\/\/cedtechjournals.org\/2023\/06\/02\/impact-of-entrepreneurial-innovation-on-the-performance-of-manufacturing-firms-a-study-of-nigerian-breweries-enugu-enugu-state\/","title":{"rendered":"IMPACT OF ENTREPRENEURIAL INNOVATION ON THE PERFORMANCE OF MANUFACTURING FIRMS (A STUDY OF NIGERIAN BREWERIES, ENUGU, ENUGU STATE)"},"content":{"rendered":"\nDr. Melletus Uchechukwu Agbo<\/strong><\/p>\n\n\n\nABSTRACT<\/strong><\/p>\n\n\n\nThis study investigated the impact of entrepreneurial innovation on the performance of manufacturing firms, using Nigerian Breweries, Enugu as a case study. Having analyzed the distributed 143 questionnaires to staffs of Nigerian Breweries, Enugu, descriptive survey approach was adopted and analyzed using SPSS regressions. The following findings were made: i) there is positive and significant relationship between entrepreneurial innovation and profitability of manufacturing firms. ii) Lack of technical know-how, economic instability and poor management are among the challenges faced by entrepreneurial innovation on manufacturing firms. The study concluded that Innovation should be considered as a vital factor of production. This is because it are an integral part of the profitability of an organization as such it is very important for organizations, in pursuit of a competitive edge, to ensure that the satisfaction of their employees is made a top priority. It further recommended that managers must ensure they employ all types of innovation in order to stand a chance in the open market.<\/p>\n\n\n\n
Keywords:<\/strong>Entrepreneurial Innovation, Profitability, Effectiveness <\/em><\/p>\n\n\n\n