THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRMS’ PERFORMANCE AND COMMUNITIES DEVELOPMENT IN THE NORTN EAST NIGERIA.

Nuhu Otaru Isah

ABSTRACT

The North Eastern Region of Nigeria produces a significant portion of the aggregate wealth of Nigeria. Since the outbreak of insurgency in 2009, the region has perennially suffered from environmental destruction, crumbling infrastructures and services, high unemployment, social deprivation, abject poverty and endemic conflict. This has led to calls for companies operating in the North East especially Borno State, Adamawa State and Yobe State to demonstrate the value of their investments in Nigeria by undertaking increased community development initiatives that provides direct social benefits such as local employment, new infrastructure, schools, and improved health care delivery. This paper will attempt to examine the impact of corporate social responsibility on firms’ performance and community development in North East, Nigeria. The paper adopt ex pos facto and survey method data collection. STATA 11 was used as a statistical too. CRS represented by Road Development, Health Investment and Community Development as independent variables while PR represented by firms performance as dependent variable. The study cover a period of five years, 2017 – 2021. The result document a positive interactions between CSR and firms financial performance. The research recommends: The government should make laws and enforce on all companies in Nigeria to invest in corporate social responsibility and the firms should increase more especially on human capital development by investing more in educational sector.

Keywords:Corporate Social Responsibility, Community Development and Firms’ Performance.