THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRMS’ PERFORMANCE IN THE NORTH EAST NIGERIA

Nuhu Otaru Isah

ABSTRACT

The study examined corporate social responsibility on firms performance of selected firms in the north east Nigeria using return on equity as measures of firm performance of selected firms north east Nigeria. The study design was ex-post-facto and survey. Pearson correlation and random effect regression analysis were the major statistical tools used for the analysis through the application of STATA version 11 package. Correlation results showed that the relationship between corporate social responsibility and return on asset was positive and significant. The study recommends among others that corporate organizations should endeavor to give more to the society in CSR and leverage it to enhance the firm performance of their businesses in the north eastern Nigeria.

Keywords: Firms Performance, Corporate Social Responsibility, Return on Asset.