IMPACT OF ENTREPRENEURIAL INNOVATION ON THE PERFORMANCE OF MANUFACTURING FIRMS (A STUDY OF NIGERIAN BREWERIES, ENUGU, ENUGU STATE)

Dr. Melletus Uchechukwu Agbo

ABSTRACT

This study investigated the impact of entrepreneurial innovation on the performance of manufacturing firms, using Nigerian Breweries, Enugu as a case study. Having analyzed the distributed 143 questionnaires to staffs of Nigerian Breweries, Enugu, descriptive survey approach was adopted and analyzed using SPSS regressions. The following findings were made: i) there is positive and significant relationship between entrepreneurial innovation and profitability of manufacturing firms. ii) Lack of technical know-how, economic instability and poor management are among the challenges faced by entrepreneurial innovation on manufacturing firms. The study concluded that Innovation should be considered as a vital factor of production. This is because it are an integral part of the profitability of an organization as such it is very important for organizations, in pursuit of a competitive edge, to ensure that the satisfaction of their employees is made a top priority. It further recommended that managers must ensure they employ all types of innovation in order to stand a chance in the open market.

Keywords:Entrepreneurial Innovation, Profitability, Effectiveness