AN EVALUATION OF THE ROLE OF COOPERATIVE SOCIETIES IN THE MARKETING OF CONSUMER GOODS (A Case Study of Selected Staff Cooperatives of Federal Polytechnic Bida)

Ndace Silas and Mohammed Danladi

ABSTRACT

The Cooperative Societies are said to supplement the efforts of the formal financial institutions by mobilizing and channeling financial resources to the deficit areas (especially to the low and medium) income earners in Nigeria in both rural and urban centers. Their role in economic life of the Nigerian economy cannot be over emphasized. This study is on an evaluation of the role of cooperative societies in the marketing of consumer goods using some selected staff of Federal Polytechnic, Bida as a case study. Primary and secondary data were adopted. Taro Yamane’s Formula was used for the selection of 150 respondents. The Organization System theory was used as theoretical framework. Chi-square test was adopted in the analysis and testing of hypothesis. It was found out that there is a significant relationship between cooperative society and marketing of consumer goods, in Federal Polytechnic, Bida. The study recommended that cooperative societies at all levels should be strengthened, controlled and owned by cooperative members themselves without undue government interference. Thus, government presence in this sector of the Nigerian economy should be limited by all means to the training of manpower for cooperatives and developing national policies that will make it easier for cooperative members to group themselves properly and achieve maximum breakthrough in their organizations. 

Keyword:Cooperative, Societies, Market, Consumer Goods, Financial Resources