AN ASSESSMENT OF TECHNOLOGICAL ENVIRONMENT ON STUDENTS’ BUYING HABITS IN FEDERAL POLYTECHNIC, ILARO, OGUN STATE NIGERIA

ABSTRACT

The study sought to assess the impact of technological environmental variables on consumer buying habits at the Federal Polytechnic Ilaro. The objective of the study was to find out how technological tools adopted by the institution have contributed to customers’/ students’ buying habits. The researchers adopted descriptive survey research design. Primary data were collected through the use of structured questionnaire. 10,819 students representing the total number of students enrolment in the institution for 2018/19 academic session serves as the population. 1000 students drawn equally from each of the five faculties of the institution made up the sample size using stratified and simple random sampling technique. Simple percentages were used to analyze the bio data while inferential statistical method of Multinomial Regression analysis with the aid of Statistical Package for Social Sciences (SPSS v23) was used to test the hypotheses. The findings reveal that the various technological apparatus such as social media, e-learning, and computer based tests/examination and online self-service have positive effects on consumers’ buying habits/ students’ enrolment.  Therefore, it was concluded that the technological environment tools are essential influence on consumer buying habits. The study recommended that organizations should on a routine basis send update about product availability and functions to numerous online users to increase their visibility. Organizations and institutions alike should also maintain as many social media platforms as possible so as to reach out to many consumers/students and to continually engage in technological training to sharpen and upgrade lecturers’/employees’ skills to serve the students better.

Keywords: Social Media, E-learning, Online Self Service, Computer Based Tests/Exams